Leadership
Steve Luba Chief Communications Officer at Sell a Timeshare

Steve Luba

Chief Communications Officer


Steve Luba manages the public affairs and content-creation efforts for Sell a Timeshare, helping significantly increase the company’s ability to reach individuals looking to sell their timeshare and educate them on the best way to do so.

As a 14-year veteran of the timeshare industry, Steve has eagerly followed evolving trends from the impact of the Global Financial Crisis of 2008 through the Great Recession, the rapid growth of timeshares over the past decade, and the shock waves felt across the travel industry from the COVID-19 pandemic.

Steve has been a past contributor to industry publications such as Resort Trades and Developments Magazine, and previously served as the Chief Operating Officer for Perspective Magazine. In that role, Steve provided oversight and articles for the five regional timeshare trade magazines under the Perspective Magazine title. He also had an integral role in the early development of Perspective’s annual industry networking conference, GNEX.

With nearly 36 years of experience in diverse roles in radio and television, sales and marketing, public relations, and article contributions, Steve brings a well-rounded viewpoint to the timeshare industry.

Steve holds a Bachelor of Arts degree from the University of Central Florida.